Press Release: Ghanaian born international designer launches a new line – ‘The ‘A’ Concept by Afua Sam’

The A Concept by Afua Sam

Press Release: United States, DC, 30/12/2017; Ghanaian International designer launches a new line – ‘The ‘A’ Concept by Afua Sam’ – A Vibrant and Chic Ready-To-Wear design.

The A Concept by Afua Sam
Ghanaian born international designer launches a new line – ‘The ‘A’ Concept by Afua Sam’ – Vibrant and Chic Ready-To-Wear

After several years of making name for herself in the USA, Ghanaian born designer Afua Sam, award-winning, multi-talented, founder and Creative Director of DC’s based couture fashion house; Studio D’Maxsi has finally launched a new brand, ‘The ‘A’ Concept by Afua Sam’, a ready to wear.

The A Concept by Afua Sam

‘The ‘A’ Concept by Afua Sam’, was created for fashion lovers of colourful, vibrant garments, providing affordable chic garments that are stylish alternative for both female and male, young and old. Completely away from the elegant and glamorous red carpet looks of the STUDIO D’MAXSI brand. The concept came to life after numerous requests and inquiries for fast accessibility to custom-made or limited designs without the wait.

The A Concept by Afua Sam
Afua strives for unique, fabulous designs that cater to everyday occasions for the stylish and trendy individuals. Afua Sam creates and stitches each unique design with love.

Afua said, “The idea has been lingering for a long time and I finally got the courage to pursue creating this new line without losing the identity of the already established brand, my very first baby,STUDIO D’MAXSI, I decided to create a complete new brand to deliver the idea of ‘THE A CONCEPT BY AFUA SAM’.”
The A Concept by Afua Sam

You can be assured of the usually classy presentation which Afua is well known for on social media platforms of the new line which are; @theaconceptbyafuasam on INSTAGRAM AND FACEBOOK and @theaconceptbyAS on, TWITTER. You can also stay updated via the website – and the hashtag, #theAconceptbyAfuasam


Afua SamNote to Editors: About Afua Sam

Afua Sam is a multiple award winning International designer whose work has been globally received and recognised on various platforms. Editors have severally described the multitalented as has, Elegant, Classy and Innovative.

Vogue Magazine’s former editor-at-large and fashion icon,André Leon Talley once described her, as an epitome of elegance.

Afua illuminates the world with her fashion designs, creating masterpieces for the chic, bold and edgy modern woman. She remarkably self-taught her way to the top in the industry drawing her creative artistic inspiration from her rich Ghanaian culture and grew up observing influential designers like Oswald Boateng, Kofi Ansah and falling in Love with Jean Paul Gaultier, Alexandra McQueen, Valentino and Betsy Johnson.

Arriving to USA in 1995 with almost nothing in hand, except her ability to create, Afua always knew her life’s purpose was linked to her creations. She began working for local designers at a sweatshirt company and behind the scenes for other fashion designers. It was what she described as “faith and fashion designing” were what kept her going despite personal challenges and family separation.

Two decades later, Afua’s designs has become almost recognisable with her unique touch and creativity, highly priced and sought after. Her designs have been showcased on major runways and fashion shows, traveling to Paris, London and other countries for collaborations in the fashion industry, winning awards, receiving media mentions and dressing everyday people to celebrities for major events such as the Oscars, Grammys, DayTime Emmys, BET Honors; music videos and TV Shows to name a few.

Awards and recognition

She was also featured in a DC fashion documentary- “The Politics of Fashion” in 2014 and was on Project Runway, making it to the second call audition interview during Season 5.

Afua’s brand of elegant yet edgy collections has gained her a diverse clientele that includes Jamie Foster Brown, Grammy nominated Artist Carolyn Malachi, Glynn Jackson of the Golden Scissors Awards Show, Abiodun Koya Opera Singer, Miss Ghana Universe , Miss China America First Runner Up, Miss Maryland, Miss Black USA DC among others .

2017 Brand of the year – C. Hub Magazine’s Creativity Awards – London UK

2017 Designer of the year – C. Hub Magazine Creativity Award – London, UK.

2017 Diva Designer of the year at Divas of Colour, London.

2016 Female Designer of the Year C. Hub Magazine’s Creativity Awards,London, UK.

2016 Rise Against Cancer Recognition Award,for COMMUNITY Service,MD

2016 The Lead Girls Award for Community Service

2015 Repyogrind Award Top 5 Finalist Nominee,MD

2014 High Fashion Designer Award at Fashion Awards MD (DMV)

2014 Design Challenge Winner at the American Breast Cancer Foundation Event,MD

2013 African Fashion Designer of the Year at African Fashion Awards USA, Atlanta

2013 Trendy Africa Magazine Mother’s Appreciation Event (TAMMAE) Honoree,DALLAS

2013 High Fashion Designer Award Top 5 Finalist Nominee at Fashion Awards MD

2012 High Fashion Designer Award Top 5 Finalist Nominee at Fashion Awards MD

2012 ‘Fashion’ and ‘Commitment to Community Service’ Awards Recognized by Senator Barbara Mikulski at Fest Africa,DMV

2011 Top 10 Afrikan Goddess of the Year Nominee by Afrikan Goddess Online

2011 Certificate For Dedication, Creativity and Commitment to Excellence in the Metro Area by Council Magazine, DC

2009 ‘Excellence in the Fashion Industry’ Couture Designer Award by 3G Magazine, New York

2007 ‘Outstanding African Woman in the Arts’ Couture Fashion Designer Award b Celebrating African Motherhood Organization (CAM).USA,DC

For any press enquiries and interviews please contact;

Faustina Anyanwu



Tel: (+44) 02035321354

Twitter: @mbwmgt